Wholesale Key Account Manager Job in London UK lululemon Career EMEA

Want to lead lululemon’s strategic wholesale partnerships across EMEA? This Wholesale Key Account Manager job in London is a hybrid role with lululemon’s Strategic Sales Team. You will be based at the London Store Support Centre (SSC), with travel and market visits across the region. You need at least 3 years of key account management experience.

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We set the bar in technical fabrics and functional design. We create transformational products and experiences that support people in moving, growing, connecting, and being well.

We owe our success to our innovative product, our emphasis on stores, our commitment to our people, and the incredible connections we make in every community. As a company, we focus on creating positive change to build a healthier, thriving future. This includes creating an equitable, inclusive, and growth-focused environment for our people.

About this team

lululemon is looking for a Key Account Manager to join our Strategic Sales Team. You will support our growth across EMEA. The role is based at our London SSC, with a 4-day-in-office policy, excluding travel and market visits.

Our channel builds strategic partnerships with organisations and communities across the globe. These partnerships create positive guest and brand impact beyond our four walls.

Our Strategic Sales Program has a clear goal. We build strategic partnerships and create quality experiences for our partners. In turn, this keeps our stores humming with happy people. We set our stores and ecomm up for success by partnering with the leading yoga and athletic influencers in the world. We share our best-in-class technical product with them.

Core responsibilities

Inclusion and communication

• Communicate clearly and inclusively across all audiences.
• Show deep expertise in product, brand vision, and business operations to represent the company well.

Partner development and management

• Identify and secure strategic partners. Lead negotiations and build long-term brand relationships.
• Develop and execute partner strategy aligned to EMEA objectives. Deliver revenue and profitability targets.
• Own go-to-market execution. This includes showroom setup, seasonal presentations, and order management with cross-functional teams.
• Drive brand presence through partner initiatives, branded spaces, and pop-ups. Secure premium positioning.
• Lead the recruitment, training, and performance management of brand specialists.
• Engage partners regularly. Drive sales performance and make sure brand execution stays consistent.
• Monitor market trends, competitor activity, and industry developments to inform strategy.

Business performance and reporting

• Take accountability for sales performance. Deliver against quarterly and annual targets.
• Track partner sell-through. Drive in-season reorders and inventory optimisation.
• Contribute to Monthly Business Reviews (MBR) and executive reporting.

Cross-functional collaboration and team leadership

• Partner with Brand and Marketing to optimise assortments and campaign execution.
• Collaborate with Wholesale Operations and Accounts Receivable to improve shipping and payment performance.
• Mentor and develop the Wholesale Specialist and Coordinator.

Product planning and buying

• Work with Merchandising and Planning teams to align global assortments and strategies.
• Evolve buying approaches to meet changing partner and market needs.

Qualifications

• A minimum of 3 years of key account management experience.

Must haves

These are the personal qualities that help people thrive at lululemon:

• Acknowledge the presence of choice in every moment. Take personal responsibility for your life.
• Bring an entrepreneurial spirit. Keep innovating to achieve great results.
• Communicate with honesty and kindness. Create the space for others to do the same.
• Lead with courage. Know that the possibility of greatness is bigger than the fear of failure.
• Foster connection. Put people first and build trusting relationships.
• Bring fun and joy to the way you work. In short, do not take yourself too seriously.

Job snapshot

• Role: Wholesale Key Account Manager
• Employer: lululemon
• Team: Strategic Sales
• Business unit: Store Support Centre (SSC)
• Region of focus: EMEA
• Location: London, United Kingdom
• Workplace: Hybrid — 4 days office, excluding travel and market visits
• Job type: Full-time
• Experience required: 3+ years of key account management

Frequently asked questions

Where is this Wholesale Key Account Manager job based?

The role is based at lululemon’s Store Support Centre (SSC) in London, United Kingdom. The office attendance policy is 4 days a week, excluding travel and market visits.

Is this an EMEA or UK-only role?

This is an EMEA-focused role. You will support lululemon’s growth across the EMEA region through strategic wholesale partnerships, with the base office in London.

What experience do I need?

You need a minimum of 3 years of key account management experience. You should also bring an entrepreneurial spirit, strong communication, and the ability to build long-term brand relationships.

What will I be doing?

You will identify and secure strategic partners. You will also develop and execute partner strategy aligned to EMEA objectives. Other duties include owning go-to-market execution, driving brand presence through partner initiatives, and leading the recruitment, training, and performance management of brand specialists.

What sort of partners will I manage?

You will build strategic partnerships with leading yoga and athletic influencers and organisations across EMEA. The goal is positive guest and brand impact beyond lululemon’s own retail and ecomm channels.

Job posted on Apex Global Career. Listing details are provided by the employer and may change — always confirm specifics on the employer’s official careers page before applying.